Privacy Policy
This policy explains what information PureGradient collects when you visit this website, why we collect it, and the choices available to you. It applies to puregradient.com and puregradient.co.uk, operated by PureGradient Ltd (registered in England, London) and PureGradient LLC (Portland, Oregon, US).
Who we are
PureGradient is a research technology consultancy. For any privacy-related questions, you can reach us at connect@puregradient.com.
What we collect
We collect two categories of information:
- Information you provide directly — for example, if you email us via a link on this site, we receive whatever information is contained in that email (your address, name, and message content).
- Information collected automatically via analytics — with your consent, we use Google Analytics to understand how visitors use this site. This may include your approximate location (derived from IP address), device and browser type, pages visited, and how you arrived at the site. Google Analytics uses cookies to do this.
Cookies
This site uses cookies only for analytics purposes, and only after you accept them via the cookie banner. If you decline, no analytics cookies are set and no data is sent to Google Analytics. You can change your preference at any time by clearing your browser's local storage for this site, which will cause the banner to reappear.
Legal basis and your rights
Where UK/EU data protection law (UK GDPR) applies, our legal basis for using analytics cookies is your consent, which you may withdraw at any time. You have the right to:
- Ask what personal data we hold about you
- Ask us to correct or delete it
- Object to or restrict how it's used
- Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office)
To exercise any of these rights, contact connect@puregradient.com.
Third parties
We use Google Analytics (Google LLC) to process analytics data. Google's own privacy practices are described in the Google Privacy Policy. We do not sell or share your personal data with any other third party.
Data retention
Analytics data is retained according to Google Analytics' standard retention settings. Emails sent to us are retained as long as reasonably necessary to respond to and document the correspondence.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.